Name: Bloom Bake Shop
Location: 1851 Monroe St, Madison, WI 53711 (the first one opened in Middleton, located at 1834 Parmenter St, Middleton, WI 53562)
Best Dish: Chocolate Peanut Butter Cupcake
Gourmet bakeries tend to fall on the pricier side, but I fall in the category that is willing to pay way too much for my food. Admittedly, this place initially seems a little too pricey to be worth it — at $3.50 a cupcake, it is a lot of money for a sweet treat. Bloom has everything from whoopie pies to brownies, but my personal favorites are their cupcakes and donuts. They also have savories and coffee, but I haven’t tried them. That being said, this place is definitely worth it, if only for a once in a while, especially if you are gluten free or vegan.
My friend and I got three cupcakes and a donut. The cupcakes were lemon vanilla, chocolate raspberry rose, and chocolate peanut butter, the donut was sweet potato. I’ll admit that I was pretty hesitant about the sweet potato donut, but I was very pleasantly proved wrong. The donut was crisp on the outside, with a dusting of cinnamon sugar and soft and tender on the inside. The sweet potato flavor was not overwhelming at all — it hung out in the background, adding a mysterious layer of flavor. Honestly, if I had not known, I probably wouldn’t have even guessed that it was sweet potato.
Their cupcakes are also delicious. The chocolate raspberry rose cupcake was a little on the dry side, and I could have used some more raspberry jam filling. The lemon vanilla had a nice tang, but the chocolate peanut butter took the (cup)cake. Generously filled with rich ganache and topped with a creamy peanut butter frosting, the hint of saltiness from the peanut butter perfectly offsets the sweetness from the ganache. The cupcake was moist, and melted in my mouth when I took a bite — and actually had the perfect ratio of frosting to cupcake.
Bloom deserves a visit, even if it’s only for one of their delicious chocolate peanut butter cupcakes or unique sweet potato donuts. Adorably decorated in baby blue and white tile, it’s a great place for a Saturday morning brunch — even if your wallet will shed a tear at the thought of spending $3.50 on a cupcake.